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On January 31, Fairmeet held another commercial meeting with Coca-Cola Beijing, a subsidiary of COFCO Coca-Cola. On the basis of the previous cooperation agreement, this time Fairmeet and COFCO Coca-Cola put emphasis on building Coca-Cola’s nijigen Fairmeet store. Coca-Cola Beijing expressed its full approval of the results of the previous meeting. Fairmeet’s vision of building a decentralized nijigen e-commerce community is in line with Coca-Cola Beijing’ expectation of scene marketing. Not only that, Coca-Cola Beijing hopes that Fairmeet can fully utilize the virtual business world with embedded AI system to help Coca-Cola reach the new generation of nijigen consumers, and to provide immersive entertainment experiences for consumers and establish Coca-Cola’s online fan strongholds.
COFCO Coca-Cola is a joint venture with contributions from COFCO and Coca-Cola. COFCO is China’s largest cereal, oil and foodstuffs import and export company, while Coca-Cola is one of the world’s most well-known brands. Adhering to the philosophy of “together is the power”, COFCO Coca-Cola is one of the world’s top five bottling partners of Coca-Cola. Currently, COFCO Coca-Cola owns 19 bottling plants and operates 19 provincial markets, covering 81% of the country’s land area and 51% of the population of mainland China. Coca-Cola Beijing is an important component of COFCO Coca-Cola, responsible for the canning, marketing and other tasks in Beijing.
In a slight departure from the last meeting, James Li, director of the public affairs department at COFCO Coca-Cola, provided Fairmeet with detailed features of the FMCG （Fast Moving Consumer Goods）market at current stage and Coca-Cola’s expectations and visions for scene marketing. Coca-Cola hopes that Fairmeet can elaborate a set of efficient and actionable solutions under the above mentioned context that enables Coca-Cola to interact better with younger consumers.
At this stage, the FMCG market is characterized by greatly enriched products and brands. The attraction of new products and brands to consumers has dropped sharply, and consumer needs can hardly be stimulated. Additionally, the basic needs of consumers are declining, while the potential demands are increasing. How to tap the more personalized potential demands has greatly challenged the marketing methods of FMCG companies. Finally, the new key to FMCG marketing has shifted to matching the vast wealth of goods information and consumer demands, and guiding consumers to choose their preferable products among numerous products.
Based on this situation, Coca-Cola Beijing hopes Fairmeet to provide a whole set of scene marketing solutions, which is also consistent with the original intention of Fairmeet. The characteristics of the existing market have caused the problem of “ambiguous positioning” of products in the market. The decentralized e-commerce community approach of Fairmeet provides Coca-Cola with a special scene to reach out to the younger group of nijigen consumers, which perfectly addresses the problem of “ambiguous positioning” of Coca-Cola products, and enables consumers to reach Coca-Cola products in preferable nijigen scenes, and to make choices through interactive games.
As a result, Fairmeet’s scene marketing will be crucial to the marketing system of Coca-Cola Beijing. Firstly, Coca-Cola Beijing hopes Fairmeet can tap the potential needs of consumers and their different needs of the scene, so that more demands of consumers can be stimulated by different manifestations of the scene. This allows unformed needs to be achieved and systematized, so as to meet more needs and realize more purchases. Secondly, Coca-Cola Beijing hopes Fairmeet will be able to precisely target the young generation of nijigen consumers by means of game services, enabling precise positioning, market entry and the popularity of Coca-Cola products among nijigen consumers. Finally, Coca-Cola Beijing hopes Fairmeet can help Coca-Cola to fully stimulate consumer needs and further improve product purchase rate by means of creating marketing entry points that correspond with the life and consuming scene of nijigen consumers.
Fairmeet gathered all information about the needs of Coca-Cola Beijing in order to enhance understanding of the current FMCG market. The co-founder of Fairmeet, Steven Xu said that as a former Coca-Cola service provider, he fully understands the demands of Coca-Cola Beijing for scene marketing. He said he would work with Fairmeet’s team to develop an effective marketing plan to help Coca-Cola Beijing and its providers and distributors to have better access to young people and to operate its scene marketing plans.
Both sides reached consensus during subsequent talks to sign a business cooperation agreement concerning new marketing plans with Coca-Cola Beijing in the near future, bringing the cooperation of both parties up to the level of strategic partnerships. With the help of Coca-Cola Beijing and COFCO Coca-Cola, the FMCG giant in China, Fairmeet can implement its project model in the market and quickly iterate its products through experiments in the market to create a complete, workable and efficient marketing platform that serves all major brands. We have reason to believe that Fairmeet’s decentralized nijigen e-commerce community can help more brands including Coca-Cola, no matter large and small, to reach more young nijigen consumers and connect to a new generation of market with huge purchase potential and a growing mass.
Official website: www.fairmeet.com
The post With the Creation of Nijigen Business World, Fairmeet Helps Coca-Cola Connect to the Latest Generation of Consumer Market appeared first on Crypto Currency Online.
source https://cryptocurrencyonline.co/with-the-creation-of-nijigen-business-world-fairmeet-helps-coca-cola-connect-to-the-latest-generation-of-consumer-market/
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