FLUX – Game Developers and Players Ready to Own the Gaming Market in 2018

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Ready or not, games are now playing and streaming from numerous new channels. Facebook, which launched Instant Games this year to entice gamers into game action sooner, has brought Angry Birds, Zynga and other blockbusters to its new delivery model. These games can be played within Messenger or the News Feed, doing away with the need to download games. Better still, they circumvent the mobile operating system leaders, IOS and Android, and their 30 percent cut on mobile games.

For game developers, new game delivery platforms are a double-edged sword. New platforms are marketing fewer games, reversing the current trend of falling revenues per game in a crowded market. But the cost of market entry on a game platform is increasing. Facebook’s Instant Games’ monetization program has yet to be announced, but is likely to replace one middleman fee with another. The social media giant could take e a sizeable cut of revenues in exchange for access to its over one billion messenger users.

Game developers are also losing game development support. Pioneering game platform Steam is increasing the price for game developers to join. Steam changed the game development model when it cut out the middleman and boosted game developers’ take from 50 percent to 70 percent. In the New Year, Steam will become less democratic and take a bigger cut of revenue. Developers will pay $100 per game to have Steam Direct rather than player votes approve games. Free and sleeper games that were slow-burning blockbusters could have a harder time entering and staying in the market.

A New Year, A New Gaming Model for the Indie Developer

The New Year is not all glim for independent game developers and gaming democracy. 2018 is the year indie developers and gamers will become owners of games. The blockchain shared transaction ledger is turning businesses into digital democracies. By decentralizing peer-to-peer transactions, the blockchain cuts out the middleman and shares more revenues with market buyers and sellers. Even in the zero sum gaming world, sharing in the revenues rallies all gaming participants around achieving success for each game.

One new blockchain gaming entrant, the FLUX global gaming platform, is an example of how a complete ecosystem in which cooperation is promoted among game players and developers benefits all participants.  Game actions are activated  on a transparent shared digital ledger system with a virtual token.. Bets can be made, games arbitrated and settled, virtual goods traded and game winnings and rewards delivered. The difference is, game participants—developers, players, traders—own the game token, or currency used as the exchange of value. The whole ecosystem benefits as the token’s value increases by promoting more game players and value actions within the platform.

Such gaming models on the Blockchain can keep competition and innovation in game development alive by providing more support for game developers to bring games to market. FLUX is being launched as game developers suddenly find themselves with less support. As mentioned, leading gaming platform Steam has closed down its GreenLight program, which allowed Steam users to vote on games and provide feedback on features. Indie developers are seeking alternative means of support.

On FLUX, Game developers can crowdfund development capital from participants in the ecosystem. What’s more, they can withdraw the funds in the form of FLUX coins at intervals throughout the crowdfunding period to support development activities. It is not uncommon for a Steam game to operate in its early access program for several years before it takes off.  This model goes much further than the popular early access game model promoted by Steam, by giving players real ownership in the games and game platform.  

Revenue Sharing Through Game Ownership

By uniting all parts of the gaming system through transparent smart contracts and incentives and rewards, FLUX creates a more active and higher revenue generating gaming ecosystem.
Game actions are activated by the FLUX COIN. All game participants—developers, players, traders, and streamers—own FLUX COINs, and share in the value creation as more players enter the platform. Importantly in the loyal game world, players are more apt to stay on the game platform since they share in the revenues.

The system reduces the costs and frictions of distributing games. FLUX does not take commissions on downloaded competitive games or in-game purchases over mobile apps. This allows developers to distribute games at a more competitive cost. Some top games are available for free in exchange for watching a video ad. A 2 percent commission is taken for non-competitive games and virtual asset sales in the FLUX store.

Game play is also fairer and safer. An arbitrator mechanism is embedded into each game, which like all game actions is activated by the FLUX token. Games can be automatically funded from digital wallets, precluding the necessity to provide financial details to the system. At the end of the game, the arbiter rules on the winner and the funds are automatically released to the digital wallet.

The FLUX matchmaking system charges a commission of 1 to 7 percent for bets placed by gamers. The proceeds are distributed among game developers (50%), platform operating and marketing expenses (35%), rewards and referrals (10%), and platform savings (5%). As more players join and engage in actions (betting, trading VGs, streaming) in the ecosystem, the value of the tokens could increase. Various rewards and incentives exist throughout the ecosystem for game developers and players to earn more.

The FLUX ICO (FLUX)

For those who have added blockchain gaming to their New Year’s wishlist, the first stage of the FLUX token sale is running from December 10 to 31, 2017. Game developers can test out the developer market demo anytime on the website.

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